The brewery is located in Furukawa-cho, Hida City, in the northernmost part of Gifu Prefecture, in the Furukawa Basin surrounded by mountains such as the Northern Alps and the Hida Mountain Range, which are over 3,000 meters above sea level. Surrounded by rich water sources and forests, the town brews its representative brand "Hourai" and its back brand "W" in the cold climate of one of the heaviest snowfall areas in Japan. The streets of Hida Furukawa have a magnificent elegance and old-fashioned character. The townscape of Hida Furukawa has a magnificent elegance and antiquity, and because it is not touristy, you can feel its unspoiled appearance, expression, and even personality," said writer Ryotaro Shiba ("On the Road"). Ichinomachi, with its rows of old merchant houses with demarcated wooden doors, has a serene appearance, and the Setogawa River, with its rows of storehouses with white walls and black hipped walls, still exudes a tranquil atmosphere.-www.sakenomy.jp